Course Handout of Business Communication/ B.com(H) 106

IFTM UNIVERSITY

SCHOOL OF BUSINESS MANAGEMENT

COURSE HANDOUT

Session: 2017-18

Paper Instructor                    :  Mrs. Megha Bhatia

Paper Name & Code             : Business Communication/ B.com(H) 106

Course name & Semester     : B.com(H) I Semester

Learning Objective: The course aims to help students develop the proficiency needed to succeed in today's technologically enhanced workplace by focusing on the development of professional oral and written communication skills.

Having good oral communication and writing skills is imperative in today's workplace. In the past, business people may have written a couple business letters a month, but now they can receive and send hundreds of email messages weekly. Their writing skills are showcased in every message they send. As well, with the arrival of videoconferencing, large-scale meetings are possible with increased frequency. Through this course, the students will improve your: memo, letter, email, report, policy and proposal writing; presentation skills; participation in and chairing of meetings; and job application strategies.

LECTURE PLAN:

UNIT NO.	UNIT OBJECTIVE	LECTURE CONTENTS	TOTAL NO. OF LECTURES (ANTICIPATED)	BOOKS
1	The aim of this unit is to equip students with a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program.	Introduction: Concept and Definition. Nature and process of Communication	2	T.B-1
		Objective, scope and Importance of Business Communication .Role of communication skills in business	2	T.B-1
		Forms of communication- traditional Vs Modern	1	T.B-1
		Models of Communication	2	T.B-1
		Communication networks	1	T.B-1
		Barriers to communication: Semantic and Organisational Barrier, Emotional, Physical and other barriers	2	T.B-1
Activities beyond the syllabus Quiz Newspaper Reading
2	To understand the importance of specifying audience and purpose and to select appropriate communication choices. Further, to understand and appropriately apply modes of expression, i.e., descriptive, expositive, narrative, scientific, and self-expressive, in written, visual, and oral communication.	Types of Communication-Introduction: Verbal and Nonverbal	2	T.B-1
		Introduction, Objectives, Advantages and Disadvantages of Oral Communication	1	T.B-1
		Introduction, Objectives, Advantages and Disadvantages of Written Communication	1	T.B-1
		Introduction, Objectives, Advantages and Disadvantages of Non- Verbal Communication	1	T.B-1
		Meaning and uses of Non verbal Communication- Kinesics	2	T.B-1
		Importance of Body language Voice modulation	2	T.B-1
		Proxemics and Sign language. Paralanguage	2	T.B-1
		Common errors made in English. Words that are often confused in English- Examples Words often Misspell in English	1	Supplementary notes
Activities beyond the syllabus Case study Quiz Impromptu
3	To help students understand and demonstrate the use of basic and advanced proper writing techniques that today's technology demands, including anticipating audience reaction and help them to write effective and concise letters and memos.	Meaning, Principles and Types of Business correspondence	1	T.B-1
		Structures and layout of business letters	1	T.B-1
		Routine letters: Types of Routine Letters	1	T.B-1
		Enquiries and Complaint Letters	1	T.B-1
		Employment letters (cover letter, Resignation letters, Offers and acceptance letters)	2	T.B-1
		What is memo? Advantages and uses of Writing Memo	1	T.B-1
		Notice Writing and Circular Writing	1	T.B-1
Activities beyond the syllabus Practical on writing Letters Preparation of CV Quiz
4	This unit will help the students to develop interpersonal skills that contribute to effective and satisfying personal, social and professional relationships, and Utilize electronic presentation software.	Effective Presentation Skills	2	T.B-1
		Role of Voice Modulation during Presentation. Role of Body Language in Presentations	1	T.B-1
		Importance of initial planning for Presentations	2	T.B-1
		How to prepare and practice before presenting. Essentials of Effective Presentation	3	T.B.-1
		Use of Audio-Visual Aids for preparing Presentations	2	T.B.-1
Activities beyond the syllabus Worksheet(Quiz) Preparing PPT presentation
Total			40

LEARNING OUTCOMES:

1.      Write e-mails, memos, press releases, and business letters with different tones and for different purposes

2.      Understand the importance of being an effective business communicator in today’s changing workplace

3.      Write reports, policy documents, and proposals in different formats

4.      Communicate with the public and colleagues by phone, in person, and in meetings

5.      Deliver professional, oral presentations

6.      Write a polished resume and cover letter and effectively prepare for interviews

LEARNING RESOURCES:

Text Books:

T.B-1-  Business Communication: T.N. Chhabra, Sultan Chand, New Delhi 

Reference Books:

R1    :      Koneru, Arun, Professional Communication, Tata McGraw Hill, New Delhi

                                   

R2 :  Das, Biswajit and Ipseeta Satpathy, Business Communication and Personality Development, Excel Books, New Delhi                                                                      

              

R3    :  McGrath, E.H., Basic Managerial Skills for All, Prentice Hall of India, New Delhi

R4    :  Rai, Urmila and S.M. Rai, Business Communication, Himalaya Publishing House, Mumbai Organizational Behaviour: Fred Luthans, Tata McGraw Hill.

Instructors Signature